Client
Wilde Tea

Services
Brand Strategy, Art Direction, Packaging Design

Industry
Food and Beverage

With a good book in hand, a hot cup of tea in the other, an experience almost universally appreciated. Wilde Tea aimed to create a brand that celebrates the symbiosis of excellent literature and your favorite cup of tea.

Borrowing the name from western literary icon Oscar Wilde, Wilde Tea needed a distinct design language that appealed to those who appreciated all things steeped, whether in a twisted history or hot milk.

As a result, we approached Wilde Tea’s brand with a Victorian high tea aesthetic that felt whimsical, self-assured, and carefree.