Client
Sikh Heritage Month

Services
Brand Strategy, UX + Visual Design, Art Direction,
Creative Production, Photography

Industry
Arts and Culture, Non-Profit

In 2013, Ontario passed legislation making April Sikh Heritage Month here in Canada. Since then, the Canadian Sikh Community has been eager to build awareness around this celebration of their heritage.

The challenge for Sikh Heritage Month was to create a brand that felt like a happy marriage between the authentic roots of the Sikh Tradition with the unique cultural experience of the Canadian Sikh community.

We found success using themes and colours rooted in tradition and using bold and vibrant designs to convey a friendly tone to attract a wider audience for events.